It's the secret to market success... and it's not just for the big guys. It's how they grew big.

Successful branding is the key to ensuring market recognition and positive perception that drives people to buy your product and to recommend you to others. It what makes you recognizable. It's what associates your name with an impression of what you stand for and what you deliver.

No brand means no recognition. No recognition means minimal sales. If you are an author or publisher, or aspire to be one, you need a quality, well maintained brand.

From logo to logline to brand maintenance, Rainbow Writer can help you build the perfect image and develop management policies and messaging framework to ensure that image is maintained faithfully and impressed on every person who comes in contact with your or your product.  

What Makes a Brand?

Your brand begins with your logo and a memorable slogan or logline. But it's so much more than that. It's the colours you use in your advertisements and on brochures and wear to launches and signings. It's the fonts you use on that promotional bookmark.  It's the tone of your promotional messages. It's the words and phrases you use repeatedly in advertising and blog posts.  It's who you are and how people see you, even down to whether you dress for a book launch in blue jeans and T-shirt or suit and tie.

Our Branding Services...

At Rainbow Works, we offer everything from a complete brand with maintenance program to budget support for the DIY brand designer delivering just the element you can't manage yourself. Advice, logo design, logline/slogan, and messaging framework. All the knowledge and help you need to make your mark on the market, make your name memorable, and create the perfect perception of quality and service in whichever niche(s) you choose to target.